TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via public channels. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and onlin